“ The 'Incredible India 2.0' campaign is launched by the government with the view of marking a shift from generic promotions to market-specific promotional plans.”
While addressing the inaugural function of the fourth edition of the Uttar Pradesh Travel Mart (UPTM) 2018, Adityanath said, “The Govt. is making effort to make UP equivalent to the United Kingdom in terms of the Tourism sector. UP can become a tourism-rich state in the future.”
Rajasthan Government has launched multi-year, multi-modal, multi-narrative, multi-core global and campaigns to promote its tourism. It aims at enhancing the tourist from 1.5 million to 3.0 million by 2020. It will not only raise the number to foreign tourist but also enhance the domestic viewers from 33 million to 50 million per year.
Rajasthan Chief Minister, Vasundhara Raje said, “Tourism is the world’s biggest industry and Rajasthan is rich in this industry because it has explore it efficiently. It grants jobs and improves economic status in the state by both direct and indirect means.” She further adds, “the plan of enhancing tourism is associated with basic model of Government such as social justice and job creation.” Government has also introduced the logo for a year to promote tourism.