The promotion of Malabar Tourism will be the focal theme of the upcoming 10th edition of Kerala Travel Mart (KTM), which will be a platform for extensive business-to-business meetings and chalking out measures to make the money-spinning tourism sector of the state a sustainable enterprise.
India’s largest tourism event, the four-day KTM will be inaugurated by Chief Minister Pinarayi Vijayan on September 27 at 6:00 PM at Grand Hyatt, Bolgatty, Kochi, coinciding with World Tourism Day organised by KTM Society in partnership with Kerala Tourism, the event will conduct its business-to-business meetings at Samudrika and Sagara Convention Centre, Willingdon Island, Kochi, from September 28 to 30.
Announcing the details of the KTM 2018 at a press conference on Wednesday, Kerala Tourism Minister Kadakampally Surendran said the opening of Kannur airport this year would give a boost to tourism in the Malabar region in north Kerala.
This is in continuation of the summit meeting between the Indian Prime Minister and the Russian Federation President last year to celebrate 2018 as the Year of Tourism in India and Russia.
Kerala Tourism Facebook page got first position in term of the ranking done by facebook based on total engagement that includes like, share , comments and the reaction given by the tourist between the time frame 1 January and 31 December 2017. Pushing Jammu and Kashmir Tourism Department's Facebook page to the second place with 1.5 million likes to emerge as the top page and Gujrat to third place.
Speaking on the achievement, Rani George, Secretary, Department of Tourism, Kerala, said, "Kerala Tourism has been able to successfully convey the reasons as to why Kerala is a destination that should be on every traveller's itinerary".
P Balakiran, Director, Kerala Tourism said: “Kerala Tourism’s activity on Facebook and other social media space has been focussed and proactive. The page has been able to keep travellers from India and abroad engaged with interesting and innovative posts on the various projects and activities undertaken by the department. The ranking comes at a time when Kerala Tourism has upped the Digital marketing budget to 15% and been communicating to the people across the globe in exciting ways.”
Hearty congratulations to Kerala Tourism Department.
Source: First Post