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Latest Digital Strategies are Shaping - Travel & Tourism Industry

Posted on 14 Feb 2018

Digital Travel Summit APAC 2018 - The leading three - day digital event for travel, hospitality, and leisure, help to take travel and tourism industry to a next level.While in the past, all efforts were focused towards getting a customer to book immediately, the new-age digital strategy extends beyond the initial touch-point. The summit starts from  17th April to 19th April at the Resorts World Sentosa in Singapore.

Summit APAC 2018 will help participants learn how to take their digital, e-commerce and customer experience strategies to the next level with enhanced personalization at every point. Many prominent personalities of the travel industry will participate.

“Suren Ratwatte, CEO SriLankan Airlines, Grant Colquhoun, Senior Director of Account Management Asia-Pacific at TripAdvisor, Jane Jie Sun, CEO at CTrip, and Christophe Chavry, Head of Digital Commerce Experience E-commerce at Cathay Pacific, among others”

It will help participants perfect customer experience, creating a seamless cross-device UX for customers' evolving shopping habits.Through sessions, participants will also discover content that provides differentiation and real customer engagement, understand how to execute an effective omnichannel marketing strategy that both delights customers and increases direct bookings, and master mobile marketing.

Source:
Travhq

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