The theory is simple, to expose your business to international expertise, you can either fly a few choicest employees and clients overseas to meet briefly with experts, investors and foreign specialists at high cost, or you can host a symposium or convention where you invite the world’s leading thinkers and international players to present their latest ideas and get the opportunity to rub off of their expertise, in your own backyard – at their own expense.
Business and travel for shopping are major sources of tourism. With economic development and increasing globalization, the meetings, incentives, conventions, and exhibitions (MICE) market has emerged as a fast-growing sector in many local economies (Dwyer & Forsyth, 1997; Yang, Cai, Ottens, & Sliuzas, 2013).
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